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AI & Automation vs. Human Touch

Frameworks for removing administrative friction with automated tools while preserving human empathy for high-stakes customer moments.

Beyond the Complaint Desk: What I Learned About True CX with Roger Emeka

Aug 21, 2026

Beyond the Complaint Desk: What I Learned About True CX with Roger Emeka

Why spend millions chasing new customers while ignoring current ones? Roger Emeka shares the CX playbook driving retention at Brown Shoes.

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The Last Click is a content platform for retail, DTC, and eCommerce leaders focused on what actually drives growth. Through podcasts, newsletters, and community conversations, we share real-world insights from the front lines of modern commerce. No fluff. Just practical thinking for brands that want to grow.

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